MY ROLE
As the lead/senior graphic designer at AccuQuest Hearing Centers' corporate office (2010-2014), I was fortunate to have considerable creative freedom across both print and digital. My responsibilities ranged from conceptualizing and executing detailed illustrations, infographics, and full-page newspaper ads to designing posters, diagrams, forms, brochures, and icons. Additionally, I managed the distribution of our print and digital ad campaigns, ensuring they reached their target audiences through various national publications like the Chicago Tribune, Boston Globe, and LA Times, supporting over 200 AccuQuest offices nationwide. Collaborating closely with our marketing team, office practitioners, and regional representatives, I played a vital role in driving revenue growth through advertising.
SELECTED PROJECTS
Illustrations
My role extended beyond typical graphic design tasks to focus on illustration work as well. I created the majority of our design elements and illustrations. One notable project was an anatomy illustration, using a combination of Illustrator and Photoshop.
This illustration proved invaluable across various advertising campaigns and office diagrams, providing clarity on the placement of hearing aids within the ear while also enhancing practitioners' ability to effectively communicate with patients.
In-office marketing collateral
Working collaboratively with our marketing team and office practitioners, I took the lead in designing a range of advertising and informational materials for our office spaces. This included posters, banners, infographics, forms, flyers, and promotional materials, highlighted by the selection below.
